About Us

Design Driven, Performance Proven

AVID Sportswear is a sporting lifestyle brand that transcends the traditional boundaries of sporting apparel. Equally at home on the water or in the field, we design and develop premium sportswear that celebrates the lifestyles and pursuits of sportsmen and women across the globe. Our products focus equally on design, style, quality and performance to deliver a superior product to you. The spirit of all we do is embraced in two simple concepts: our passion for outdoor sports and our best wishes for you.

We started by serving the sportfishing community and we'll always celebrate the sportfishing lifestyle but it goes beyond just fishing. "AVID" describes our passion for the outdoors. We are AVID sportsmen and women who love to share our passion with others. The hook within our logo is our modern interpretation of the ancient Māori hook which represents strength and safe passage over water. Our hook respects the past while acknowledging the presence of today.

We are a family-owned business and proud of it. This forces us to stay focused and listen to you, our customer, in order to make the best products possible. We sincerely thank you for your continued support and we look forward to serving the sporting community for years to come.