WHO WE ARE

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CELEBRATING OUTDOOR SPORTING LIFESTYLE

Equally at home, on the water, or in the field, we design and develop premium apparel that celebrates the lifestyles and pursuits of men and women across the globe. We focus equally on design, style and performance to deliver superior products. As a family-owned business we can stay focused and listen to our customers in order to make the best products possible.

“AVID” goes beyond just fishing, it describes our unwavering passion for the outdoors. We fish, hunt, dive, paddle, explore... and live outside. We are AVID men and women with a passion for adventure and the outdoors and a desire to share it with others.

OUR CORE

AUTHENTIC

True to the lifestyle we represent. We live the sporting lifestyle everyday. We are the consumers which we design and develop products for. When we’re not outdoors, we’re dreaming of our next time out there.

VISIONARY

We see the market from a different perspective. Rejecting the norms and asking “why not?”. Pushing the limits every day to transcend the boundaries of traditional sporting apparel. We aim to set the path others seek to follow.

ICONIC

Timeless. Distinguished. Our design ethos centers around creating products that are classic yet contemporary at the same time. On-trend without chasing them. Good design matters, but great design never goes out of style.

DRIVEN

An unwavering desire to succeed and excel in all that we do. In our eyes, second place is truly first loser. When others accept “good enough” we press on and strive for excellence. No compromises, no B.S., nose to the grindstone.

People don’t buy AVID just for what it does — they buy it for what it represents.

 

AVID speaks to a way of life driven by passion, curiosity, and connection to the outdoors. It’s for those who find meaning in movement, who seek balance between adventure and everyday life. Wearing AVID is a reminder to stay driven, stay present, and stay true to what you love.

 

FISHING PRINCIPLES
APPLIED TO BUSINESS

RELIABILITY

We are honest, hardworking people that can be counted on, and we don’t sell gear that we wouldn’t use ourselves. All of our products are professional quality, made to last and surpass your expectations.

FLEXIBILITY

We are a dedicated team with the ability to adjust to changing circumstances and take on multiple roles. We believe you shouldn’t be limited by your gear, so our products are made to be flexible and dependable.

INCLUSIVITY

We’re welcoming and open to those new to the outdoor sporting lifestyle. We have a desire to share our passion and values with others. We hope to outfit all their pursuits. Whether they’re next door or worlds away.