Privacy Policy

Information for California Residents

This section provides additional information for residents of California under the California Consumer Privacy Act (CCPA). The terms used in this section have the same meaning as in the CCPA. This section does not apply to information that is not considered "personal information," such as anonymous, deidentified, or aggregated information, nor does it apply to publicly available information as defined in the CCPA.

Personal Information Collected in the Last 12 Months

We collect the following categories of personal information about AVID customers:

• Personal Identifiers, including name, email address, postal address, and telephone number
• Online Identifiers, including unique personal identifier, device identifier, IP address, online identifier, and account login
• Internet Activity, including interactions with websites, apps or ads, email open and click-through rates, browsing history, and search history
• Commercial and Financial Information, including purchases, credit card or debit card number, and bank or other financial account number

We collect the following categories of personal information about Email Subscribers:

• Personal Identifiers, including name, alias, email address, and telephone number
• Online Identifiers, including unique personal identifier, device identifier, and IP address
• Internet Activity, including interactions with websites, apps or ads and email open and click-through rates
• Commercial and Financial Information, including purchases

Sources of Personal Information

We collect personal information from the following sources:

Business or Commercial Purposes for Collecting Information

We collect personal information for the following business purposes:

• Provide Products or Services
• Advertising and Marketing
• Quality Assurance
• Security
• Short-Term Transient Use

We also "share" and "sell" (as defined in the CCPA) personal information for commercial purposes, including to advertise and market our products.

Information Disclosed for Business or Commercial Purposes in the Last 12 Months, and Categories of Parties Disclosed To

AVID customers

Personal Information Disclosed	Category of Party
Personal Identifiers, including name, email address, postal address, and telephone number	Payment Processors, Shipping Services, Service Providers
Online Identifiers, including unique personal identifier, device identifier, IP address, online identifier, and account login	Ad Networks, Data Analytics Providers, Payment Processors, Service Providers
Internet Activity, including interactions with websites, apps or ads, email open and click-through rates, browsing history, and search history	Ad Networks, Data Analytics Providers, Service Providers
Commercial and Financial Information, including purchases, credit card or debit card number, and bank or other financial account number	Ad Networks, Data Analytics Providers, Payment Processors, Service Providers

Email Subscribers

Personal Information Disclosed	Category of Party
Personal Identifiers, including name, alias, email address, and telephone number	Service Providers
Online Identifiers, including unique personal identifier, device identifier, and IP address	Ad Networks, Service Providers
Internet Activity, including interactions with websites, apps or ads and email open and click-through rates	Ad Networks, Data Analytics Providers, Service Providers
Commercial and Financial Information, including purchases	Service Providers

Information We Sell and Categories of Third Parties Sold To

We do not "sell" personal information as commonly understood (exchanging information for money). However, for business and commercial purposes we share certain personal information with third party vendors, as disclosed below. This sharing of information may be considered a "sale" under the broad definition of selling in the CCPA. You may opt-out by contacting us.

AVID customers

Personal Information Sold	Category of Party
Online Identifiers, including unique personal identifier and IP address	Data Analytics Providers
Internet Activity, including interactions with websites, apps or ads	Data Analytics Providers
Commercial and Financial Information, including purchases	Data Analytics Providers

Email Subscribers

Personal Information Sold	Category of Party
Internet Activity, including interactions with websites, apps or ads	Data Analytics Providers

Information We Share and Categories of Third Parties Shared With

We “share” certain personal information with third party ad networks for purposes of behavioral advertising, as disclosed below. This allows us to show you ads that are more relevant to you. You may opt-out of sharing by contacting us.

AVID customers

Personal Information Shared	Category of Party
Online Identifiers, including unique personal identifier	Ad Networks
Internet Activity, including interactions with websites, apps or ads	Ad Networks
Commercial and Financial Information, including purchases	Ad Networks

BIG Accessories customers

Personal Information Shared	Category of Party
Online Identifiers, including unique personal identifier	Ad Networks
Internet Activity, including interactions with websites, apps or ads	Ad Networks
Commercial and Financial Information, including purchases	Ad Networks

Email Subscribers

Personal Information Shared	Category of Party
Online Identifiers, including unique personal identifier	Ad Networks
Internet Activity, including interactions with websites, apps or ads	Ad Networks

CCPA Rights

Your CCPA rights are described below. You can make a Request to Know or a Request to Delete under the CCPA by submitting a Privacy Request by contacting us.

Right to Know

You have the right to request to know the following about the personal information we have collected about you in the past 12 months:

• the categories and specific pieces of personal information we have collected about you
• the categories of sources from which we collect personal information about you
• the business and commercial purposes for which we collect personal information
• the categories of third parties with whom we share the information
• the categories of personal information about you that we disclosed for a business purpose, and the categories of third parties to whom we disclosed that information for a business purpose

If you make a Request to Know more than twice in a 12-month period, we may require you to pay a small fee for this service.

Right to Delete

You have the right to request that we delete any personal information about you that you have provided to us. We will permanently delete from our records any personal information that is not necessary for our business operations and direct our service providers to do the same.

We consider information to be necessary for our business operations if it is used to:

• Complete an obligation to you that you have requested
• Detect and resolve issues related to security or functionality
• Comply with legal obligations

Right to Non-Discrimination

If you exercise your CCPA consumer rights:

• We will not deny goods or services to you
• We will not charge you different prices or rates for goods or services, including through the use of discounts or other benefits or penalties
• We will not provide a different level or quality of goods or services to you

Right to Opt-Out

You have the right to opt-out of any selling and sharing of your personal information.

Request Verification

Before we can respond to any CCPA requests, we will need to verify that you are the consumer who is the subject of the CCPA request. Verification is important for preventing fraudulent requests and identity theft.

The verification process depends on which type of request you make and how you make it. Typically, identity verification will require you to confirm certain information about yourself based on information we have already collected. For example, we will ask you to verify that you have access to the email address we have on file for you. If we cannot verify your identity based on our records, we cannot fulfill your CCPA request.

For a request that seeks specific personal information, we ask that you sign a declaration stating that you are the consumer whose personal information is the subject of the request, as required by the CCPA.

In some cases, we may have no reasonable method by which we can verify a consumer's identity. For example:

• If a consumer submits a request but we have not collected any personal information about that consumer, we cannot verify the request.
• If the only data we have collected about a consumer is gathered through website cookies (i.e., the consumer visited our website but had no other interaction with us), we are unable to reasonably associate a requester with any data collected; therefore, we cannot verify the request.

Authorized Agent

A California resident's authorized agent may submit a Request to Know or a Request to Delete under the CCPA by emailing us at   info@avidsportswear.com. Requests submitted by an authorized agent will still require verification of the person who is the subject of the request in accordance with the process described above. We will also ask for proof that the person who is the subject of the request authorized an agent to submit a privacy request on their behalf. An authorized agent that has power of attorney pursuant to California Probate Code section 4121 to 4130 must submit proof of statutory power of attorney, but consumer verification is not required.

Do Not Sell or Share My Personal Information

We share personal information with third party vendors to provide more relevant, personalized ads to consumers. We also use third party data analytics providers whose collection of information may be considered a “sale” of information under the CCPA. To opt-out of sharing and selling, confirm your California residency and submit a request to us via email.

Contact Us

If you have any privacy-related questions or would like to opt out, please email us at   AVID